Background:

Glimpse, a trend prediction solution, harnesses consumer search data to spotlight emerging market trends. Trusted by thousands globally, they sought to connect with rising D2C brands on social media.

Challenges:

• Identifying D2C brands poised for growth who would gain value from Glimpse’s predictive insights.

• Crafting resonant messages that pique interest and secure meetings with targeted brands.

Approach:

1. TAM Analysis:
   Conducted an in-depth Total Addressable Market (TAM) analysis to pinpoint high-potential D2C brands based on growth trajectory, social presence, and alignment with Glimpse's offerings.

2. Social Listening Tools:
   Leveraged social listening tools to identify and monitor D2C brands running active ad campaigns on social media.

3. Hyper-Personalized Outreach:
   Created hyper-personalized outreach focused on each brand’s objectives, highlighting how Glimpse accelerates growth.

4. Follow-Up Strategy:
   Implemented a robust follow-up strategy to ensure consistent nurturing and maximize responses.

Impact:

• 50+ meetings secured with strategic D2C brands within 3 months.

• Reinforced Glimpse’s leadership in identifying trends before they go mainstream.

Takeaway:

With Precise Leads' targeted, data-driven approach, Glimpse gained traction among coveted D2C brands, unlocking new avenues for mutual growth.