Client Background:

GoFloaters is an on-demand platform that allows users to find and book flexible work and meeting spaces instantly. Catering to freelancers, entrepreneurs, and businesses of all sizes, the platform aims to provide a cost-effective and flexible solution to traditional office space commitments.

Challenges:

GoFloaters faced the challenge of reaching its target audience more effectively. They sought to improve their outbound sales efforts to generate qualified leads and increase engagement with potential clients.

Solution:

Precise Leads employed the following strategies to address GoFloaters' challenges:

1. Ideal Customer Profile (ICP) Clarification:
   Precise Leads worked with GoFloaters to refine their ICP, enabling them to target potential clients better and improve outbound campaigns.

2. Secondary Research:
   Conducted deep research to identify companies and contacts that fit GoFloaters' ICP, ensuring outreach efforts targeted the right audience.

3. Target Account Analysis:
   Gathered comprehensive information on target accounts and their buying committee to develop a well-informed and targeted outreach campaign.

Results:

Collaborating with Precise Leads allowed GoFloaters to launch a robust outbound campaign, effectively targeting potential clients and generating consistent interest. As a result, GoFloaters saw:

• Interest from over 100 B2B prospects within a short duration.

• Increased lead quality, setting the stage for future growth.

Conclusion:

The partnership between Precise Leads and GoFloaters highlights the value of data-driven lead generation strategies and refined market targeting. With a well-executed campaign, GoFloaters expanded its market reach and improved engagement with potential clients.